For this project, I designed a music festival experience, including the creation of the festival name, logo, lineup, and key branding materials such as posters, merchandise, and event set-up. The goal was to create a unified visual identity that captured the festival's vibe and resonated with the target audience across all materials and experiences.
Course:
Graphic Design Studio V
Project Goals:
1. Develop a memorable logo that connects with festival-goers and embodies the spirit of the event.
2. Design promotional materials to generate excitement and anticipation for the festival.
3. Ensure visual consistency across all elements to reinforce the festival’s brand and create an immersive, cohesive experience.
Tools Used:
Illustrator, Photoshop, Figma
